Our brief was to create a B2B magazine with the look and feel of a consumer magazine for the pharmacy sector.Irish Pharmacy Retailer is designed as an A5 magazine in a glossy format and is bi-monthly.

It has not been easy for pharmacies over the last few years, with several government cuts. The retail side, rather than the dispensary, is the new growth area of the majority of pharmacies.The first of its kind, this innovative magazine with its cleverly designed product features and interesting advice columns has become a major hit with Irish pharmacists and their counter staff.  In addition, it offers relevant business advice for everyone working within this sector.

www.irishpharmacyretailer.com