IER-Retail covers the electrical retail sector, through the distribution channels of product manufacturers, distributors and wholesalers, to independent electrical dealers, major chains and specialist stores. IER-Retail updates the industry with the latest developments in Ireland through regular news and features – and has been doing so since 1962.
This trade publication is distributed to over 2,000 personnel throughout Ireland, north and south.
Minx Design have worked with IER Retail for a number of years and were approached this year to redesign the logo and branding for this trade magazine. We designed a fresh and modern logo in line with the organizational objectives of IER Retail.
![](http://i2.wp.com/minxdesign.ie/wp-content/uploads/2017/07/Ier-Retail-new-logo-Black.jpg?fit=370%2C308)